If you have ever done SEO or worked with an SEO agency, you would know that SEO tactics change with the wind. What may work today may cause your site to become penalised the next day. Google has hundreds or even thousands of changes to its famous search algorithms. That keeps a lot of SEO specialists on their toes.
For example, take the case of guest posting. It used to be the go-to tactic for white hat marketers but since then, Google has been warning SEO experts that they may get penalised for overusing it.
However, despite the ephemeral nature of SEO, there are some SEO tactics that are timeless. Changing or tweaking these factors will only make your website run better.
Timeless SEO Tactics
Here are some of the more interesting and timeless SEO tactic that you may decide to use to help improve the organic search rankings of your website.
Clear Site Navigation
A clear site navigation is the best starting point for any search engine optimisation campaign. Not only will this help your visitors better navigate around your site, it will help you move the link juice around more effectively. Google can easily crawl and understand your website before indexing it into their database.
The title tag is one of your page’s meta tags. This means that your human website visitors will not usually be able to see its content, but it is very important to search engine spiders. You need to optimise your title tags by placing your target keywords there. You only have 60 characters to play with and do not stuff your keywords.
Meta Description Tag
Your meta description tag shows up under the title tag in the search engine results page. Goole has gone on the record and said that the content here is not a ranking factor. However, the meta description is clearly seen in the SERPs and is a huge factor in whether a visitor will click on your website or not.
Your heading tags are an important and often overlooked component in SEO. From a usability standpoint, it helps to break up the text on the page and make it more ‘skimmable’. From a SEO standpoint, Google gives more weight to the words that are written within the heading tags. However, don’t stuff your heading tags with your keywords as that particular old school strategy no longer works.
Your link anchor text will help Google better understand what the linked page is about. Google has mentioned several times that this is a key factor and you need to be able to incorporate the correct anchor text to every link you build. However, be careful about the over-optimisation penalty. If your anchor text is deemed over-optimised, then you may get hit by a Penguin link penalty.
Improving your website page speed should always be a major priority for webmasters. Not only is this great from a SEO standpoint, but users have now expected a speedy website experience from everyone. Google has also confirmed that page load speed is a ranking factor that you need to worry about.