Unless you have been living under a rock for the last decade, you would know that social media is one of the most important innovations to reach our shores. Almost everyone participates in it these days. It’s almost impossible for you to find someone who doesn’t have either a Facebook, Instagram or LinkedIn account.
We also know that social media is not only a channel for entertainment. It is also an important place of business, and many fortunes have been won and lost because of social media marketing. Almost every kind of business has a social media presence these days – from small mom-and-pops to large multinational companies.
Social media is especially important for restaurants, bars and clubs. By their very nature, these types of businesses are social and expand very well across these channels.
We have prepared a quick social media guide to how you can use it to help you get more people into your restaurant.
Ensure Your Social Media Profile is Complete
This may sound very obvious to you, but you would be surprised at how many companies do not complete their Facebook, Instagram, Twitter, LinkedIn or Snapcat profile properly. Ensure that you upload all the necessary images and logos, and that key information such as your opening hours is clearly reflected.
Most social media networks such as Facebook or Instagram are visual in nature. Beautiful photos are an important part of social media marketing. Even more importantly, beautiful photos help you sell stuff.
Ensure that the photos that you upload of your restaurant and its food are of the highest quality. Your fans should become hungry the moment they visit your fan page because of how good the photography looks.
Social Media Monitoring & Listening
What are your customers saying about you? Not everyone leaves a review or will be kind enough to leave you constructive feedback. Sometimes, they just leave a complaint on their blog or their Newsfeed and leave it at that. You won’t notice it, and in the meantime your reputation is left in tatters. By using a reliable social media monitoring tool, you would be able to get these results as soon as they occur.
Run Social Media Contests
If your fan page is new, then you will need to incentivise your fans to engage with you. One of the best ways to do this is to run a social media contest on your timeline. It can be a simple timeline contest that helps improve engagement. If this is the first few contests that you are running, do not run those that require a lot of effort on the part of the contestants. This includes photo contests. You may not get good results at the start.
Run Facebook Ads
Facebook is now pay-to-play. Many brands have stated that they have been losing organic traffic over the last few years. This is because Facebook is now prioritising content from friends and family instead. You need to run Facebook ads so that your content can be seen by a wider audience.