Search engine optimisation, or SEO, is one of the most popular digital marketing tactics among local businesses. This is because SEO is a cost-effective tactic that can help businesses bring in customers over a long period of time. This is unlike short-term marketing tactics such as online advertising as you stop getting leads the moment you stop paying for ads. Some SEO agencies in Singapore claim that SEO provides a much greater ROI than social media as well.
However, search engine optimisation is not an easy topic to understand. Not only is it very complex, but it constantly changes over time, making it that much harder to understand. For example, Google has stated on the record that it constantly tweaks its algorithms. The same can be said for the other major search engines such as Yahoo or Bing.
In this article, we will explore SEO and how it can be relevant for local businesses such as your restaurant or bar.